Google Gets Fancy with Public Data

Google is taking a deluxe approach with public data in search results.

If you search for “unemployment rate New York” or for any other state in the U.S., the first result will be the latest data from the U.S. Bureau of Labor Statistics - along with a chart.

On the official Google Blog, product manager Ola Rosling explains:

The data we’re including in this first launch represents just a small fraction of all the interesting public data available on the web. There are statistics for prices of cookies, CO2 emissions, asthma frequency, high school graduation rates, bakers’ salaries, number of wildfires, and the list goes on. Reliable information about these kinds of things exists thanks to the hard work of data collectors gathering countless survey forms, and of careful statisticians estimating meaningful indicators that make hidden patterns of the world visible to the eye.

The technology used in these search results is a direct result of Google’s acquisition of Trendalyzer a while back.

Here is a video explaining more:

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