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It looks as though Google is planning to monetize Google Friend Connect. Insiders at Google are jokingly calling it "FriendSense".

Like Adsense, Google plans to use Friend Connect as a framework to insert advertising onto third party websites.

Friend Connect was first confirmed in May 2008. Earlier this month it opened to all comers.

The product (see the video below) lets websites add social features to their website. Add a few lines of code and you can let users sign in through a variety of social networks. Websites can also add various widgets and applications through Google’s Open Social project...

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