Google: Adwords PPC for Dummies

Google has just released seven new help videos on using their AdWords PPC advertising platform.

In each video you'll find the exact steps you can follow to use different features within your account. The videos cover the following topics:

• Entering billing information
• Adjusting your budget
• Using the Ad Preview tool
• Applying a Promotional Credit to an existing account
• Viewing Cost and Payment history
• Using the Ads Diagnostic tool
  

The seventh video, shown below, demonstrates how to use the Campaign Optimizer, a free AdWords tool designed to help you fine-tune your advertising campaigns. The Campaign Optimizer analyzes your budget, keywords, ad text, and landing page to create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply to your campaign...

You can find all seven videos on the AdWords Help Center YouTube Channel.

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