- Image via CrunchBase
Evolution of Dance, a toe-tapping journey through the history and, um, “evolution” of dancing styles, is one of the most popular YouTube videos ever created, in fact, it’s second only to Avril Lavigne’s “Girlfriend” music video. So how do you monetize your 109 million video views?
Judson Laipply, the motivational speaker, comedian and dynamic dancer behind the original Evolution of Dance, is now trying to figure that out with today’s release of Evolution of Dance 2…
Debuting on The Today Show, the new video is quite similar to the old one, with Laipply dancing in his trademark Orange Crush shirt before a live college audience, just with new, licensed songs (Fergie’s “London Bridge” among them). Laipply couldn’t include advertising in the original video because the songs weren’t licensed, even though they were a part of a motivational speaking routine about life, change and how dance styles evolve through the decades.
The licensing for the new video wasn’t cheap, but it means Laipply can bring on advertisers without attracting the recording industry’s ire. Evolution of Dance 2 (EOD2) has two sponsors: PeopleJam, a self-improvement and advice site, and Saveology, a comparison shopping site that helps consumers find the best values online.
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