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The age of 3D television is here. ESPN has just announced that its ESPN 3D network will launch in June.
ESPN 3D will feature at least 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match South Africa vs. Mexico.
Other 3D events will include up to 25 World Cup matches, the 2011 BCS National Championship Game, college basketball and football, and the Summer X Games.
To watch events in 3D, viewers will need to have a 3D-ready TV set and may need a new set-top box. Viewers will also need 3D glasses.
The extra cost of producing content in 3D will probably also be passed on to the consumer, resulting in another cable pay tier similar to current HDTV packages.
Here is the official announcement from ESPN:
Sports broadcasting will enter a new dimension in 2010 ... the third dimension, as ESPN will unveil the industry's first 3-D network.
ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa vs. Mexico, ESPN and ABC Sports president George Bodenheimer announced.
Other events to be produced in 3-D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games. Additional events will be announced at a later date.
"ESPN's commitment to 3-D is a win for fans and our business partners," Bodenheimer said in a statement. "ESPN 3D marries great content with new technology to enhance the fan's viewing experience and puts ESPN at the forefront of the next big advance for TV viewing."
ESPN has been testing ESPN 3D for more than two years, even showing a USC-Ohio State college football game in select theaters and to 6,000 fans at the Galen Center on USC's campus.
"This is a turning point for 3-D," Consumer Electronics Association CEO Gary Shapiro told USA Today.
Related articles by Zemanta
- ESPN to unveil 3D television network in 2010 (sports.espn.go.com)
- ESPN 3D launches in June with World Cup soccer -- our football to follow later (engadget.com)
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