Entrecard Debuts Paid Ad Network

Blog ad sharing network Entrecard has officially entered the paid ad marketplace with the introduction of a new CPM based ad network.

According to the company's announcement, half of the shared ad impressions will be available to 3rd party advertisers. Previously, all ads in the network are shared between users.  With this new system, Entrecard will buy impression credits from current, allowing them to convert credits to cash.

Entrecard notes that the inclusion of  paid ad system should help overcome "credit inflation".

The Entrecard economy has been in a state of inflation since day one. Every day, more credits are created than are deleted. As of writing this, there are 44 million credits in the Entrecard economy, and we’re adding more each day. This is not sustainable, and so it has become clear that we need a more efficient way than advertising taxes to eliminate credits from the economy. The good news is that if this works, we’ll be able to lower the advertising tax.

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• Entrecard Launches Ad Network and Credit Buy Back Program (centernetworks.com)

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