A new advertising campaign from the Sussex Safer Roads Partnership that encourages drivers to wear their seat belts is going viral.
An internet phenomenon, ‘Embrace Life’ smashed through one million views online in less than two weeks and is being shown in front of James Cameron and Bill Gates at the TED.Com Conference in Long Beach, California, and may also be screened on international TV stations from the Arabic Gulf to Canada and from the USA to France.
The new ‘Embrace Life’ PSA shows a driver in what appears to be his living room driving down the road in an imaginary car with his wife and young daughter looking on.
Suddenly, the driver spots something and realizes that his car is about to hit it. Quickly, the wife and daughter spring out of their seats and wrap their arms around their husband and dad, forming the shape of a seat belt, which seems to save his life.
The spot is gaining attention for its simplistic beauty and because it is so different from other, more shocking PSA’s that have hit the airwaves recently, like this texting-while-driving spot that made headlines last year.
You can check out the ‘Embrace Life’ PSA, as well as CNN’s coverage of it, below. What do you think of it?
More Viral Videos heres here
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- Embrace life – always wear your seatbelt (osocio.org)
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- When Road Safety Advertising Goes Wrong (slog.thestranger.com)
- Embrace Life (adverblog.com)
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