Circle of Moms: Read Between the Lines

OK, here is a fresh opportunity for you.  A new website called Circle of Moms has exploded onto the scene.

The site, launched in October 2008, has already grown to over 850,000 registered users. Seventy-five percent of the users are US-based.

Circle of Moms is what you would expect from the name. It’s a community that lets moms connect with friends, talk about their kids, and join topical Q&A communities. Users have created over 1,000 such communities for topics like parents with toddlers, special needs children, and even recipe swapping. Many have tens of thousands of members. This holiday season the site will also be turning on a gifting widget to let moms recommend the best gifts for kids by age group and gender.

Brand advertisements, beginning next week (ahem, ahem!), as well as affiliate revenue from gift purchases are the main modes of monetizing the site in the short run.

The site also has a Facebook application with over 840,000 users.

Go explore some new marketing country!

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