The Nets, who are moving from New Jersey to Brooklyn, will have a black and white color scheme, paying tribute to the old, iconic New York subway signage system.
The NBA team will have a pair of primary logos. The first Brooklyn Nets logo will feature a shield and the name “NETS” accompanied by the letter “B” inside a basketball and the word “BROOKLYN” underneath.
The second new Brooklyn Nets logo will feature the letter “B” inside a basketball wrapped around “BROOKLYN NEW YORK.”
“Hello Brooklyn! I’ve been waiting a long time to say that,” said team center Brook Lopez at the logo unveiling at the Modell’s Sporting Goods across the street from Barclays Center, which will be the team’s new home.
The Nets will move into the $1 billion arena at the start of next season.
“We’ve been waiting a long time for this,” said CEO Brett Yormark. “The Brooklyn Nets are finally part of the conversation.”
Yormark said that the circular Brooklyn Nets logo will be featured at center court at the Barclays Center. Yormark referred to the shield as “the shield of Brooklyn,” and it will appear on the team’s shorts.
Team part owner Jay-Z reportedly played a key role in the design of the new logos.
“The Brooklyn Nets logos are another step we’ve made to usher the organization into a new era,” the artist said in a statement. “The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.”
Jay-Z and Russian billionaire Mikhail Prokhorov, the team’s majority owner, were not in attendance at today’s ceremony.
What do you think? Do you like the new Brooklyn Nets logo?
- Brooklyn Nets unveil logos, colors for 2012-13 (espn.go.com)
- Brooklyn Nets Logos Unveiled (newyork.sbnation.com)
- New Brooklyn Nets Logo Unveiled (inquisitr.com)
- Brooklyn Nets Logo: Revealed, Black & White! (thehollywoodgossip.com)