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Best Buy made an unusually horrible decision this week when it announced via email that affiliate commissions for two of its best selling product lines was being dropped from 1.00% to 0.25%.
Yes, 0.25%. Woohoo!
The ramifications of this decision are already being seen on boards like ABestWeb.com as affiliates are scratching their head wondering about the move.
In the third quarter of this year, Best Buy stated that profits had dropped by a staggering 77% since last year. In fact, 4,000 employees at its headquarters were offered buyout packages in an effort to cut costs. Chief Executive Brad Anderson was quoted as saying,
“We believe that there has been a dramatic and potentially long-lasting change in consumer behavior as people adjust to the new realities of the marketplace. We also believe that customers will continue to reward those retailers who understand their needs and desires, and offer relevant solutions at fair prices.”
Obviously, Best Buy is doing whatever it can to increase profits, including screwing affiliates.
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