Barbie is the latest in a long line of toys to get her own blockbuster deal for a live-action movie.
Universal Pictures has acquired the rights for a full-length feature film based on the doll from Mattel. Barbie will soon join the ranks of such toy-based movies as Transformers and G.I. Joe.
Laurence Mark (Dreamgirls, Jerry Maguire) will produce the big-screen Barbie flick. Mattel execs Richard Dickson and Rob Hudnut will be executive producers.
Universal has previously released animated Barbie movies on home video but this will be Barbie’s first live-action endeavor.
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