Baby Einstein Refund Offered

F My Life: It's Funny, It's True, Except When It Happens to You

We bloggers certainly know that the FTC is now cracking down, but we didn't expect the first victim to be Disney.

The company is now offering a full Baby Einstein refund of $15.99 to anyone who bought one of the DVDs between the dates of June 5, 2004 and Sept. 4, 2009.

Consumers can also exchange the DVDs for Baby Einstein books, music or a 25 percent off coupon.

Campaign for a Commercial-Free Childhood asserts the Baby Einstein refund is the result of a Federal Trade Commission's reaction to the CCFC's claims in 2006 as to the effectiveness of video education methods.

The refund may also reflect recent research, which shows that the Baby Eintein series is not only ineffective but could even be considered detrimental.

The Baby Einstein website states:

To participate, you must have purchased a Baby Einstein DVD between June 5, 2004 and September 4, 2009.

If you are not satisfied with the Baby Einstein DVD you purchased during the period mentioned above, for a limited time beginning on September 4, 2009 and ending on March 4, 2010, you may exchange it for one of the following:

One (1) Baby Einstein Book of your choice
One (1) Baby Einstein music CD of your choice
- Or -
One (1) coupon for 25% off the purchase of one Little Einsteins™ product. Redeemable with promotion code only at DisneyStore.com.
or you may return it, and we will refund the current retail value of the DVD ($15.99).

So, if you're not happy, go get your Baby Einstein refund now...and get your kids away from the TV!