Amnesty International has put up a new domestic-abuse poster in Germany which makes fantastic use of modern technology.
When you are looking at the poster, it’s a happy couple. When you turn away, it shows the man beating on the woman.
The poster uses an eye-tracking camera to know when someone is looking at it. The disturbing change only takes place following a short delay, so that passers-by understand what’s happening.
We say, total win.
[Via]
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