Image representing AOL as depicted in CrunchBase
Image via CrunchBase

As AOL continues to struggle to find direction, they are forming to new divisions: People Networks and MediaGlow.

The People Networks division will focus on AOL’s media properties Bebo and AOL Instant Messenger.

AdWeek reports that the MediaGlow division will focus on the niche properties that AOL owns, like AOL Health and TMZ. AOL claims that these sites are what set them apart from their rivals Yahoo and MSN. It seems as though they've given up on trying to catch Google.

EVP, and now MediaGlow President, Bill Wilson says:

We’re not counting on our portal to drive traffic. That’s such a difference from where we sat three years ago. We’re really focusing on editorial voice . . . and we are focused on creating as many relevant starting points as possible. Others have different plans.

It seems like it's been ages since AOL was even relevant. It will be interesting to see what this move does for them.

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