Amazon's web statistics tool Alexa has gotten a huge facelift, with a new look and a variety of new stats.

The Alexa search engine is now gone.  In its place, Alexa now focuses on monitoring sites that are discussing a particular topic.

The change is pretty drastic.  I almost thought I was on the wrong site when I first logged on this morning.

Alexa has removed some features as well.  The site no longer provides stats ranked by country.  Also, the ability to adjust the graph view has also been removed.

Interesting move.  So far, I like it.

alexa redesign Alexa Gets Facelift, New Stats

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