Here are a couple of helpful tips regarding both Adwords and Adsense today.

Adwords

A few bad days of test performance will not ruin your Quality Scores.

In order to optimize your accounts, you should run targeted tests on your bids, creatives, and keywords. These small tests are a useful way to measure the impact of changes before applying them more widely. You should carefully track the performance of your experiments. If you find that the changes you’ve made don’t perform well after a few days, you can revise your experiment or delete those changes and the short term impact on your Quality Score will soon be outweighed by the positive performance you have accrued in the rest of your account.

Adsense

Not sure that users can easily find your site?

You can help make sure that your site turns up just when it should by taking advantage of these tips from the Search Quality Team.

  1. Not sure if all your pages are being seen by Google? Search for your site’s address after the command “site”, like [site:example.com]. When you see your pages in the results, check your snippet content and page titles. Include information that matches the topic of a particular page. If anything is missing or you want more details, you can also use the Content Analysis tool in Webmaster Tools.
  2. If you upload new pages or topics faster than Google crawls your site, make sure to submit a Google Sitemap and include a refresh rate.
  3. Label your images appropriately. Users searching in Google Image Search will more easily find the image on your site. Don’t miss out on potential traffic because of [001.jpg] instead of [NintendoWii.jpg]. Image Search is one of the largest search properties out there, so you should take advantage of it.
  4. Manage your SiteLinks. Your most valuable links may not be the ones that Google chooses as SiteLinks, so remember you can remove any that you don’t think users will find useful.
  5. Check for errors and keyword traffic in Webmaster Tools. See the diagnostics checklist.
  6. Serve accurate HTTP status codes. If you’ve retired a page permanently, serve a 404. If you’ve simply relocated it, serve a 301. The more Google knows about your old pages, the faster they can find the next best page on your site for a given query.
  7. Users and search engines like organic content. Create some of your own.
  8. Read Google’s recently released SEO Starter Guide.
  9. Watch our Tutorials for Webmasters.
  10. Find out what information Google has about your website in Webmaster Tools.
  11. Get the latest updates from the Webmaster Central Blog.
  12. Find answers to your questions in our Webmaster Help Center, or ask your questions in the Webmaster Help Group.

Also, don’t forget to check out the really juicy stuff, found only in Secrets of Adsense 2009 and Adsense Big.

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