It’s easy to get so caught up in the advanced features of Google AdWords that we forget the simple things, like how an ad auction really works.
Well, it’s simple, right? All you need to do is be the highest bidder. Wrong.
There is actually much more to the equation. Google has provided us with a video reminding us of how your basic ad auction works.
Don’t forget to sign up for PPC Coach so you can learn how to really profit from Pay Per Click marketing….
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