Let’s face it, we self-centered Americans need a reminder from the global community every once in a while that there are FAR worse things out there in the big, scary world than having terrorists slam jet planes into our workplaces and landmarks.
Here are just a few examples of things worse than 9/11 that we need to be mindful of. Thanks, global community, for pointing out our short-sightedness.
1) Brazil: World Wildlife Fund and DDB Brazil
These two joined forces for this wonderful piece, which reminds us that the Indian Ocean tsunami of 2004 killed 100 times more people than the terrorist hijackers.
“The planet is brutally powerful. Respect it. Preserve it.”
Although the WWF initially denounced the piece and claimed they had nothing to do with it, it was later discovered that they had in fact sanctioned the piece.
2) Dubai: The Khaleej Times
On the sixth anniversary of the attacks, the Khaleej Times, “the No. 1 English language daily paper published in Dubai, United Arab Emirates,” ran this full-page, anti-smoking advertisement that reminds us that smoking is much worse than 9/11.
3) France: Solidarites
Here we see a lovely ad from Solidarites informing us that bad drinking water is much worse than 9/11, and the Titanic disaster too…silly Americans.
4) Spain: El Pais
Spain’s largest daily paper turns the 9/11 tragedy into a “what’s wrong with this picture” puzzle (click to enlarge) in an effort to boost their country’s knowledge of the incident. Wow, the TransAmerica building is not in New York City? As Johnny would say, “I did not know that.”
5) New Zealand: DDB New Zealand for ASH (Action on Smoking and Health)
Ah, another anti-smoking campaign, this time brought to us by the good folks over at Doyle Dane Bernbach in New Zealand. Don’t smoke, kids, or you could get dead.
6) Moscow: The Moscow News and BBDO Moscow
Here’s a lovely little digital papercraft WTC project for the Moscow News. The Moscow News is a free English-language newspaper founded in 1930 by American socialist Anna Louise Strong.
7) France (again): BBDO and Defi Pour La Terre (Challenge for the Earth)
The advertisement below is for the ecological organization Defi Pour La Terre, in association with the Nicolas Hulot Foundation. This time it’s for a good cause, trees!
8) France (yet again!): Courrier International and Saatchi & Saatchi France
France pulls the hat trick with its third offensive 9/11 ad. Courrier tells us to “learn to anticipate”. The lesson here? The World Trade Center was too damned tall (just like us Americans)! If the Twin Towers had each been just 50 stories high, the planes would have missed. Damn! Thanks, France!