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The Google Adwords Blog is throwing a little love our way again, this time with three hot tips for Cyber Monday.
In case you’ve been living in a cave, the busiest shopping day of the year, Black Friday, is shortly followed by the biggest ONLINE shopping day of the year, Cyber Monday. This year Cyber Monday is on December 1st.
Follow a few simple guidelines and you could turn a big profit…
- Check your budgets, and consider increasing them. You’re likely to see increased traffic and you won’t want to exhaust your budget early on a day when there are so many potential buyers.
- Give customers peace of mind about shipping times. One of the most stressful parts of online holiday shipping is not knowing if a present will make it in time. Be up front about delivery dates and let customers know ordering deadlines for gifts to make it in time for the holidays.
- Promote any special offerings in your ad text. If you have a holiday special that differentiates you from the competition, be sure to showcase it in your ad.
In addition to following these great tips, you should really consider signing up with PPC-Coach , especially if you’re relatively new to the PPC game. The tips you will find in the paid forum are some of the best available on the net. I’m a member and I use it religiously.
Now, stop reading. Start making money.
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